Posts tagged #behindthehourglass
A Brief Overview of Ethics in Public Relations

In many cases, PR practitioners’ reputations are on the line. One stigma, in addition to the whole “spin doctor” line of old, is that all PR pros perpetuate fake news. Admittedly, there are public relations practitioners who do that, but as a whole, the industry relies on its ethical codes in two-way communications. So, as a public relations practitioner or your organization’s main communicator (with or without much communications experience), how can you ensure that you’re communicating ethically? First and foremost, how do you even define ethics? 

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Mental Health Moments: Four Ways to Reach Your Own Level of Forgiveness

Forgiveness can be a complicated word. At its root, it means a “release” -- the release of negative emotions and resentment. Thus, a feeling of neutrality or positivity takes its place. When you forgive someone, that doesn’t always mean that you will reconcile with them. Things may not go back to how they were, and in some cases, you will choose to forgive and walk away. That has happened to me countless times in my personal and professional life, and I’ve learned so much about forgiveness throughout my life. Experiences are the best teachers, after all. 

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What Are The Page Principles?

Arthur W. Page was a vice president and director of AT&T from 1927 to 1947. Known as “The Father of Corporate Public Relations,” Page revolutionized public relations practices and turned AT&T’s then-negative press around. The founders of the Arthur W. Page Society created these seven principles so the association's members -- and communicators in general -- could have tenets in which to practice public relations with honor and ethics. 

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10 Skills Every PR Pro Should Have (Or Develop)

Throughout these past 10 years, I’ve compiled list after list pertaining to what public relations pros (or anyone communicating a message) should possess. Some traits are natural, while others have to be learned in the classroom or on your own until you practice enough to meet mastery levels. Here are 10 skills every PR pro should develop and begin to practice every day.

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Mental Health Moments: Recognizing and Dealing With Depression

“Things will be okay. Just snap out of it.”

If you have ever experienced acute or chronic depression, you know that this statement -- as well as others -- are not the most effective way to communicate with you in a depressive state. So, you’re feeling depressed, and it doesn’t seem to go away. If the following symptoms are compromising your daily activities and overall life for more than two weeks, you could be experiencing a depressive episode.

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Why Stories Are Important To Your PR Efforts

No matter who you are, storytelling will help you achieve your goals and objectives through Research, Planning, Implementation and Evaluation. As public relations professionals, we use RPIE religiously. It’s paramount to communication and how you tell your story. Nearly 70 percent of our daily conversations consist of personal stories (source: Jeremy Hsu). Why are stories important to your bottom line?

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Signature Course: Telling Stories Through A Holistic Public Relations Approach AVAILABLE NOW!

Unveiling the heart of stories is our way of life at Hourglass Media. It’s more than just a mission statement and a statement of being. We live and breathe stories, whether it’s reading the latest strategies in an industry publication or sitting with a client and brainstorming new messaging. That is what led me to craft my first signature course, “Telling Stories Through A Holistic Public Relations Approach.” In this course, students will learn how to confidently create, plan, execute and evaluate their stories through tried-and-true public relations practices.

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Mental Health Moments: Accepting Yourself - Flaws and All

As I enter my 31st year, I am committed to self-love more than ever. I spent too many years backing myself into a corner or shutting my emotions off to even myself. Here’s to another year of adventures with authenticity and showing the world the true Kaylin. No matter where you are on your self-love journey, I wanted to share with you some tactics I use to express self love. These may or may not work for you, but if they resonate with only one person, that will make my heart happy! 

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What You Need For Your Customer Avatar

Why do customer avatars help us in public relations? We use them to carefully construct who we want to outreach to, or our publics. A public is a group of people who are tied together by some commonality. Our publics are a primary focus of PR efforts. Without them, we wouldn’t have the knowledge and results to back up PR and business-related goals and objectives. As communicators, we use insights behind the scenes to cultivate our PR messages and undergo the RPIE (Research, Planning, Implementation, Evaluation) process.

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A Holistic View of Public Relations 

Public relations is at the heart of Hourglass Media. It’s what we do every day, but it could be challenging to define or explain to others. In its truest and intended form, public relations is “the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends,” according to the APR Study Guide.

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Mental Health Moments: An Open Letter To The Little Girl Version Of Me

A couple of weeks ago, I listened to the 15th episode of the “You’re Welcome With Hilary Rushford” podcast. While I usually listen to this podcast to give me that extra pep in my CEO step, she discussed one of the core areas of my being: perfectionism. The anxious me has a name, and it’s Kaylin. It’s no one but the little girl version of me. And all she needs is a little self-love. So, here is my open letter to the anxious little girl who didn’t know how amazing she was and would grow up to be.

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Using Press Releases To Complement Your Communications

One of the most easily recognized public relations tactics is the press release. Even if someone isn’t in a communications field, enough TV shows and other forms of mass media use press releases as plot points and other devices. Here are components you’ll need for a standard press release.

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How Editorial Calendars Benefit Your Communications Plan

During the Planning Stage, you will want to consider everything that could occur in the Implementation Stage. You’ll prepare your messaging and overall communications plan, and one of the tactics to heavily consider is creating an editorial calendar. Editorial calendars help you keep content organized during a specific timeframe. We have four considerations when planning out your editorial calendar.

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Mental Health Moments: Managing Social Anxiety As A Communicator

Having social anxiety means that you fear social situations. This manifests itself in multiple ways for different people. You may feel awkward at a party in which you don’t really know anyone, afraid to start a conversation because you may feel “stupid” or out of place. Networking events could be like torture chambers to you because you have to speak to strangers, eat in public or start an actual decent conversation while you feel like you’re going to hyperventilate yourself right out of that room. Here are three practical tips to help you through even your most socially awkward and anxious moments.

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Three ROI Strategies To Consider in the Evaluation Stage

Media placements and impressions are viable measurements of success, but are they the be-all-end-all of your campaign? Public relations and business are greatly tied to each other. In many cases, you’re reporting to investors, a Board of Directors, employees and other key stakeholders about your daily-to-annual company happenings. They will ask you questions in official and more nonchalant meetings, and you have to be able to tell them about the success or failures of the campaign’s efforts. The more information you have to share, the better. You want to show your campaign’s value, as well as what public relations brings to your organization. Here are some KPIs you can measure to showcase your campaign’s Evaluation.

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Using SMART Objectives To Measure Your PR Efforts

This month, Hourglass Media is highlighting public relations strategies and tactics. Think of strategies as the bread (big, broad picture) and tactics as the butter (small, detailed picture). Every PR plan addresses a problem and then goes through several strategic motions to reach the Evaluation end of the process. Vital components of every PR plan include publics, goals and objectives. 

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Mental Health Moments: Being OK With Your Limits

It is vital to push yourself to achieve your goals and objectives; however, when it compromises your mental, emotional and physical health, it’s time to take a step back and analyze the pros and cons of your behavior. As I get older, I’m learning to accept my limits. I will be honest, though. I have not mastered this skill, and I may never reach the pinnacle of being OK with my limits. What I can offer in this blog post is how I cope with my thoughts and processes during flare-ups. Here are three ways I have found inner peace while attempting to accept my limitations.

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How Color Psychology Adds To Your Brand’s Image

Humans love colors, and often, the color of a product will make or break if someone buys it. When a company or individual pays attention to color psychology, that means they delve into primary and secondary research methods to see the impact color has inside and outside of its brand structure. Colors are an instrumental aspect of your brand’s personality. Just like with your tone and other consistent materials, colors are part of your brand’s story.

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Mental Health Moments: How To Deal With Criticism When You Work From Home

I allow my work to speak for itself, so I do not report to anyone but my clients and colleagues on projects and services. Still, however, others’ notions that I’m just sitting at home watching Netflix all day puts a strain on my self-esteem, especially when it comes from left field from people. So, yes. I run a successful company out of my home, as crazy at it is sometimes (especially when you have to balance home and work lives simultaneously). How do I eliminate anxiety and boost my self-esteem when I work from home? Here are three sure ways to denounce criticism without blinking an eye and letting your work speak for itself when you work from home.

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Using Images to Tell An Compelling Story

Even as adults, our brains crave images, whether it’s scrolling through a social media feed or enjoying a coveted piece of art at a museum in a big city. Images make the world go ‘round, and as communicators, it’s our duty to provide beautiful imagery for our companies, clients and other key stakeholders. We owe it ourselves and our narratives to showcase goods and services in visual formats. Here are some best practices when using images in digital storytelling.

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