Posts tagged public relations
A Brief Overview of Ethics in Public Relations

In many cases, PR practitioners’ reputations are on the line. One stigma, in addition to the whole “spin doctor” line of old, is that all PR pros perpetuate fake news. Admittedly, there are public relations practitioners who do that, but as a whole, the industry relies on its ethical codes in two-way communications. So, as a public relations practitioner or your organization’s main communicator (with or without much communications experience), how can you ensure that you’re communicating ethically? First and foremost, how do you even define ethics? 

Read More
What Are The Page Principles?

Arthur W. Page was a vice president and director of AT&T from 1927 to 1947. Known as “The Father of Corporate Public Relations,” Page revolutionized public relations practices and turned AT&T’s then-negative press around. The founders of the Arthur W. Page Society created these seven principles so the association's members -- and communicators in general -- could have tenets in which to practice public relations with honor and ethics. 

Read More
10 Skills Every PR Pro Should Have (Or Develop)

Throughout these past 10 years, I’ve compiled list after list pertaining to what public relations pros (or anyone communicating a message) should possess. Some traits are natural, while others have to be learned in the classroom or on your own until you practice enough to meet mastery levels. Here are 10 skills every PR pro should develop and begin to practice every day.

Read More
Why Stories Are Important To Your PR Efforts

No matter who you are, storytelling will help you achieve your goals and objectives through Research, Planning, Implementation and Evaluation. As public relations professionals, we use RPIE religiously. It’s paramount to communication and how you tell your story. Nearly 70 percent of our daily conversations consist of personal stories (source: Jeremy Hsu). Why are stories important to your bottom line?

Read More
Signature Course: Telling Stories Through A Holistic Public Relations Approach AVAILABLE NOW!

Unveiling the heart of stories is our way of life at Hourglass Media. It’s more than just a mission statement and a statement of being. We live and breathe stories, whether it’s reading the latest strategies in an industry publication or sitting with a client and brainstorming new messaging. That is what led me to craft my first signature course, “Telling Stories Through A Holistic Public Relations Approach.” In this course, students will learn how to confidently create, plan, execute and evaluate their stories through tried-and-true public relations practices.

Read More
Mental Health Moments: Accepting Yourself - Flaws and All

As I enter my 31st year, I am committed to self-love more than ever. I spent too many years backing myself into a corner or shutting my emotions off to even myself. Here’s to another year of adventures with authenticity and showing the world the true Kaylin. No matter where you are on your self-love journey, I wanted to share with you some tactics I use to express self love. These may or may not work for you, but if they resonate with only one person, that will make my heart happy! 

Read More
What You Need For Your Customer Avatar

Why do customer avatars help us in public relations? We use them to carefully construct who we want to outreach to, or our publics. A public is a group of people who are tied together by some commonality. Our publics are a primary focus of PR efforts. Without them, we wouldn’t have the knowledge and results to back up PR and business-related goals and objectives. As communicators, we use insights behind the scenes to cultivate our PR messages and undergo the RPIE (Research, Planning, Implementation, Evaluation) process.

Read More
A Holistic View of Public Relations 

Public relations is at the heart of Hourglass Media. It’s what we do every day, but it could be challenging to define or explain to others. In its truest and intended form, public relations is “the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends,” according to the APR Study Guide.

Read More
Using Press Releases To Complement Your Communications

One of the most easily recognized public relations tactics is the press release. Even if someone isn’t in a communications field, enough TV shows and other forms of mass media use press releases as plot points and other devices. Here are components you’ll need for a standard press release.

Read More
How Editorial Calendars Benefit Your Communications Plan

During the Planning Stage, you will want to consider everything that could occur in the Implementation Stage. You’ll prepare your messaging and overall communications plan, and one of the tactics to heavily consider is creating an editorial calendar. Editorial calendars help you keep content organized during a specific timeframe. We have four considerations when planning out your editorial calendar.

Read More
Three ROI Strategies To Consider in the Evaluation Stage

Media placements and impressions are viable measurements of success, but are they the be-all-end-all of your campaign? Public relations and business are greatly tied to each other. In many cases, you’re reporting to investors, a Board of Directors, employees and other key stakeholders about your daily-to-annual company happenings. They will ask you questions in official and more nonchalant meetings, and you have to be able to tell them about the success or failures of the campaign’s efforts. The more information you have to share, the better. You want to show your campaign’s value, as well as what public relations brings to your organization. Here are some KPIs you can measure to showcase your campaign’s Evaluation.

Read More
Using SMART Objectives To Measure Your PR Efforts

This month, Hourglass Media is highlighting public relations strategies and tactics. Think of strategies as the bread (big, broad picture) and tactics as the butter (small, detailed picture). Every PR plan addresses a problem and then goes through several strategic motions to reach the Evaluation end of the process. Vital components of every PR plan include publics, goals and objectives. 

Read More
Mental Health Moments: How To Deal With Criticism When You Work From Home

I allow my work to speak for itself, so I do not report to anyone but my clients and colleagues on projects and services. Still, however, others’ notions that I’m just sitting at home watching Netflix all day puts a strain on my self-esteem, especially when it comes from left field from people. So, yes. I run a successful company out of my home, as crazy at it is sometimes (especially when you have to balance home and work lives simultaneously). How do I eliminate anxiety and boost my self-esteem when I work from home? Here are three sure ways to denounce criticism without blinking an eye and letting your work speak for itself when you work from home.

Read More
Tips To Implement on Business Trips

Over the course of my decade-long career, I’ve found myself in different cities for one common goal: to learn something new to bring back to my daily PR toolkit. I’ve traveled from St. Louis to Atlanta and Orange County, California, to New York City. I’m not going to lie: I love business trips. Business trips combine my loves of working and travel. So, it’s a match made in heaven. As a lifelong learner with a penchant for experiencing new environments, it’s a match made in heaven. Here are five things I’ve learned to implement on business trips.

Read More
Recipe from My Travels: Iced Lavender Vanilla Latte

Here is my own rendition of an Iced Lavender Vanilla Latte. Enjoy this on a busy day at the office or when you’re relaxing in your home garden. No matter the situation, add a lavender boost to your favorite caffeinated beverage. After all, communicators need their caffeine -- am I right?

Read More
What You Need For Your Storyteller’s Travel Kit

As spring comes to a close and we prepare for our summer vacations, we create our to-pack lists and check off all of the planning boxes for our trip. We devote time, money and other resources to these trips of a lifetime, and you better bet we want to to chronicle each moment. I ensure that I chronicle each trip through physical mementos, the written word and photographs. That’s all you need to tell your travel story! This month, Hourglass Media will give you travel tips. These three items help me tell my travel stories before, during and after the trip has come to a close:

Read More
10 Life Lessons I Learned From Yoda

As a kid, I would fast forward the Yoda scenes in “The Empire Strikes Back” (my personal everlasting favorite) on my VCR to get to the Han and Leia scenes. My closet-romantic self at 9 years old wanted the handsome man and the illustrious career, after all. Looking back, I missed out on the beautifully discombobulated wisdom from Master Yoda. It wasn’t until my 20s that I began to fully appreciate the knowledge bestowed by our favorite little green friend. To celebrate the international holiday that is May the Fourth, here are 10 life lessons I learned from Yoda.

Read More
Three New Tech Tactics to Use For Your Small Business

Technology is ever-changing, and with it, comes a new learning curve for PR practitioners and other communicators. While some strategies and tactics seem like true no-brainers, others could leave us scratching our heads. Yet, we want to reach our publics, so we vow to communicate where no company or brand has gone before. Below are a few tactics in which small businesses and organizations can implement the “communication of the future” in small but impactful ways.

Read More
Lessons Learned During My Decade of Practicing Public Relations

I love my career and know without a shadow of a doubt that I am fulfilling my professional destiny. I tell stories for a living and chronicle them for the next generation and beyond. It’s not always warm and fuzzy, but on the bad days, I still know I’m meant to do this. Despite the blood, sweat and tears, I’m still standing — and still adoring what I do. I have been in a nostalgic frame of mind as the 10th anniversary of my practice of public relations approaches. I graduated in May 2010 with my Bachelor of Arts in public relations, but I began practicing PR a year before that as an undergraduate student. Here are some lessons I’ve learned during the first decade of my career.

Read More
Mental Health Moments: Alleviating FOMO

All of us have days in which our FOMO is seemingly out of control. We scroll through our Instagram feeds, only to find the perfectly curated highlight reels of celebrities, influencers and even our friends. We long to be on that same beach with the beautiful views of the sunset and a cold drink in our hands. FOMO, or the Fear of Missing Out, isn’t a new concept, but its presence has been heightened as social media continues to engross our daily lives. It’s the anxiety you feel when you’re missing out on something, whether it’s a party you willingly chose to not attend or the envy you feel when someone goes on that exotic vacation you’ve daydreamed about for years. Here’s how I manage FOMO in my personal and professional life:

Read More