I recently turned 34, and there is something about birthdays that invites moments of reflection – at least for me. I spent much of this year, and April onward in blog posts, mulling over what I want my career to look like. I’ve done a lot of work I have truly loved, with clients and partners that continue to do life-changing work in their spaces. However, you know when a change is afoot, and that change happened for me when my son was born.
Read MoreWhile I do not have recalibration figured out in its most cohesive form, it is the major theme of 2022. Whether you have a “Word of the Year” or not, it can be helpful to think about your work or an overall feeling you would like to achieve this year. What are some ways you can incorporate recalibration into your everyday life?
Read MoreIf we have learned anything in 2021, it’s that each of us has had to be flexible in our own ways. From hybrid events to the constant influx of misinformation, it has been a challenge to get past the fatigue and clutter to effectively communicate with our audiences. We are starving for in-person events but are also easily exhausted. Some of us have faced and conquered The Great Resignation, while others have stayed put to create lasting change in our own organizations. Here are five trends that we will continue to see in the new year and in the PR industry for years to come.
Read MoreWith Thanksgiving being this week, we wanted to take time and reflect on all that we are thankful for.
Read MoreSince the release of Kaylin’s book Healing Your Heart: A Prompted Journal for Pregnancy Loss, I have been working on outreaching to media outlets on behalf of Kaylin. This was my first time pitching anything to media outlets, so it was all very new to me. From Kaylin’s tips, researching, and my own experience, I have learned a lot about the process of pitching.
Read MoreThis week is the second part of our New Professionals series. As someone who was once a new professional myself, I struggled to find answers to these pressing questions. I want to ensure that you don’t have to spin your wheels like I did! While I don’t have all of the answers -- or even ones that will resonate with you -- I do hope that something will spark interest, action, or understanding for you along the way. This week, we’re delving into the deep waters of grad school and if it’s for you -- or if you should keep that $20K or so in your pocket.
Read MoreIf you’re a newly minted graduate or are thisclose to graduating, I fully empathize with you! It’s hard to balance the workload, expectations, and fears of the unknown. It can be a windy road. Here is an answer to one of young professionals’ most pressing questions with the hope that it can alleviate at least some of the inner turmoil: How do I get experience when I’m first starting my career? This is the first in a series of (at least) three questions. Think of this as the Dear Abby of PR questions and answers!
Read MoreHourglass Media constantly evolves, from what we offer to healthier, authentic, beautiful ways to communicate with our target audiences. We offer public relations, writing, resources, and other things. With more than one billion words to our name, we’re dedicated to showcasing the narratives of organizations and individuals in myriad formats.
Read MoreIf you’re a PR practitioner, small business owner, or just a human trying to convey a thought in any situation, using behavioral communication will create more comprehension and understanding. All of us have communicated a message and then witnessed it fall flat, offend someone, or be misunderstood. Here are three ways you can use behavioral communication in your work and personal conversations and messages.
Read MoreOne of the most challenging lessons I have learned is how important it is to love and value oneself. I have experienced times in my life where I was my biggest bully. I didn’t love who I was and my actions reinforced this internal struggle. I did not take care of my body, my mind, and my overall well-being.
Read MoreIt’s the beginning of a new quarter, and if you’re anything like me, you sit at your desk and wonder, “Where did Quarter 1 go?!” Each of us is busy trying to further our clients’ goals and objectives, grow our companies or careers in general, and attempting to achieve our own versions of work/life balance.
All in all, it can get relatively exhausting when you you’re grasping at straws with project management. This month, we’re focused on resources that will help you better plan for your goals at hand.
Read MoreOver a year ago, our lives collectively changed when the COVID-19 pandemic disrupted the world as we knew it. Since then, mental health issues have skyrocketed. Individuals may have new diagnoses or fall into the same issues they have known about and lived with for a while. No matter the onset, mental health has been at the forefront of many casual conversations to clinical studies.
Read MoreLike most people who have Netflix and love a good true-crime story, I watched “Crime Scene: The Vanishing at The Cecil Hotel.” I’m going to go ahead and spare you if you haven’t seen it already: just sit this one out. With all of my commentary aside, there is one thing that really stuck with me after watching this series. Mental health is still very misunderstood and exploited. When you don’t have control of your own narrative, it can be misconstrued to the masses.
Read MoreI have been an independent practitioner for almost six years, and I never want to go back to a traditional office environment if I can help it! For the sake of this blog post, and because I am a public relations practitioner at heart and by trade, I will focus on communications-based independent practitioners. What are some benefits of being an independent public relations practitioner?
Read MoreI am able to toggle back and forth between feeding my son and then hopping on a Webex meeting. Recently, I appeared live on one of our local news stations. When I returned home, he puked all over the front of my red dress. Not the most glamorous moment, but I wouldn’t trade it for anything. No one could prepare for the challenge of being a mom AND Hourglass Media CEO. I aim to bring you along my mental health journey, so welcome to my Mom/CEO life. See what works for me as I embark on completely new territory.
Read MoreNot to stress pandemic-induced cliché words and phrases, but most of us have been forced to pivot since March 2020. We have experienced lockdowns during a pandemic, social injustice conversations, the ups and downs of an election season, and more. I think I echo everyone’s sentiment when I say this: bring on 2021!
Read Mores public relations practitioners, many of us already know to not use buzzwords, overly fluffy language, and tone-deaf messaging. Even if you happen to be the most seasoned PR pro, you can always learn something new as you write content for organizations, clients, and yourself. What do you need to consider as you write for public relations?
Read MoreHappy #NaNoWriMo! If you’re en route to writing a book this November, I commend you for your efforts and wish you the best on your journey! I have completed the #NaNoWriMo challenge once, in 2017, and I know what an amazing feeling it can be to finish 50,000 words or more! Here are five things to remember if you decide to self-publish your own works.
Read MoreI spent all of 2020 to this point with a little human growing inside me, and now, he’s here. My husband and I are over the moon in love with our son. Anyone who knows us knows that fact. Before we grew our family, we made a decision not many millennial parents in the digital age make: we decided to keep our future children off social media.
Here are four reasons you may want to keep your children off social media.
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