Posts tagged public relations
Three ROI Strategies To Consider in the Evaluation Stage

Media placements and impressions are viable measurements of success, but are they the be-all-end-all of your campaign? Public relations and business are greatly tied to each other. In many cases, you’re reporting to investors, a Board of Directors, employees and other key stakeholders about your daily-to-annual company happenings. They will ask you questions in official and more nonchalant meetings, and you have to be able to tell them about the success or failures of the campaign’s efforts. The more information you have to share, the better. You want to show your campaign’s value, as well as what public relations brings to your organization. Here are some KPIs you can measure to showcase your campaign’s Evaluation.

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Using SMART Objectives To Measure Your PR Efforts

This month, Hourglass Media is highlighting public relations strategies and tactics. Think of strategies as the bread (big, broad picture) and tactics as the butter (small, detailed picture). Every PR plan addresses a problem and then goes through several strategic motions to reach the Evaluation end of the process. Vital components of every PR plan include publics, goals and objectives. 

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Mental Health Moments: How To Deal With Criticism When You Work From Home

I allow my work to speak for itself, so I do not report to anyone but my clients and colleagues on projects and services. Still, however, others’ notions that I’m just sitting at home watching Netflix all day puts a strain on my self-esteem, especially when it comes from left field from people. So, yes. I run a successful company out of my home, as crazy at it is sometimes (especially when you have to balance home and work lives simultaneously). How do I eliminate anxiety and boost my self-esteem when I work from home? Here are three sure ways to denounce criticism without blinking an eye and letting your work speak for itself when you work from home.

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Tips To Implement on Business Trips

Over the course of my decade-long career, I’ve found myself in different cities for one common goal: to learn something new to bring back to my daily PR toolkit. I’ve traveled from St. Louis to Atlanta and Orange County, California, to New York City. I’m not going to lie: I love business trips. Business trips combine my loves of working and travel. So, it’s a match made in heaven. As a lifelong learner with a penchant for experiencing new environments, it’s a match made in heaven. Here are five things I’ve learned to implement on business trips.

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Recipe from My Travels: Iced Lavender Vanilla Latte

Here is my own rendition of an Iced Lavender Vanilla Latte. Enjoy this on a busy day at the office or when you’re relaxing in your home garden. No matter the situation, add a lavender boost to your favorite caffeinated beverage. After all, communicators need their caffeine -- am I right?

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What You Need For Your Storyteller’s Travel Kit

As spring comes to a close and we prepare for our summer vacations, we create our to-pack lists and check off all of the planning boxes for our trip. We devote time, money and other resources to these trips of a lifetime, and you better bet we want to to chronicle each moment. I ensure that I chronicle each trip through physical mementos, the written word and photographs. That’s all you need to tell your travel story! This month, Hourglass Media will give you travel tips. These three items help me tell my travel stories before, during and after the trip has come to a close:

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10 Life Lessons I Learned From Yoda

As a kid, I would fast forward the Yoda scenes in “The Empire Strikes Back” (my personal everlasting favorite) on my VCR to get to the Han and Leia scenes. My closet-romantic self at 9 years old wanted the handsome man and the illustrious career, after all. Looking back, I missed out on the beautifully discombobulated wisdom from Master Yoda. It wasn’t until my 20s that I began to fully appreciate the knowledge bestowed by our favorite little green friend. To celebrate the international holiday that is May the Fourth, here are 10 life lessons I learned from Yoda.

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Three New Tech Tactics to Use For Your Small Business

Technology is ever-changing, and with it, comes a new learning curve for PR practitioners and other communicators. While some strategies and tactics seem like true no-brainers, others could leave us scratching our heads. Yet, we want to reach our publics, so we vow to communicate where no company or brand has gone before. Below are a few tactics in which small businesses and organizations can implement the “communication of the future” in small but impactful ways.

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Lessons Learned During My Decade of Practicing Public Relations

I love my career and know without a shadow of a doubt that I am fulfilling my professional destiny. I tell stories for a living and chronicle them for the next generation and beyond. It’s not always warm and fuzzy, but on the bad days, I still know I’m meant to do this. Despite the blood, sweat and tears, I’m still standing — and still adoring what I do. I have been in a nostalgic frame of mind as the 10th anniversary of my practice of public relations approaches. I graduated in May 2010 with my Bachelor of Arts in public relations, but I began practicing PR a year before that as an undergraduate student. Here are some lessons I’ve learned during the first decade of my career.

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Mental Health Moments: Alleviating FOMO

All of us have days in which our FOMO is seemingly out of control. We scroll through our Instagram feeds, only to find the perfectly curated highlight reels of celebrities, influencers and even our friends. We long to be on that same beach with the beautiful views of the sunset and a cold drink in our hands. FOMO, or the Fear of Missing Out, isn’t a new concept, but its presence has been heightened as social media continues to engross our daily lives. It’s the anxiety you feel when you’re missing out on something, whether it’s a party you willingly chose to not attend or the envy you feel when someone goes on that exotic vacation you’ve daydreamed about for years. Here’s how I manage FOMO in my personal and professional life:

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Three Ethical Practices to Apply to Your Public Relations Career

May marks the illustrious milestone in my career. Introspection is a necessary and cherished aspect of professional development as I approach the 10-year mark of my public relations career. Enough time has passed for me to ease into sharing my ethical experiences with up-and-coming practitioners and others. At the beginning of my career, I was still trying my best to figure everything out, and during my 20s, I created the foundation of my career through experience, support and, most of the time, taking the road less traveled. Here are three ethical lessons I have learned since beginning my career 10 years ago.

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Takeaways From My Silver Anvil Awards Judging Experience

I had the distinct honor and privilege to judge international companies’ Public Relations Society of America Silver Anvil Awards entries in New York City. I was one of 144 judges who traveled from all over the nation to judge the 626 entries. (I did not have to judge that many!) I assessed the Research, Planning, Implementation and Evaluation (RPIE) elements for each. Without compromising any detail of any entry, here are trends I saw in the entries I judged.

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Five Behind-The-Scenes Items You Need For Your Company's Brand

A brand is the DNA of your personal image or company. Most of us have a “brand,” so to speak, but it involves more than just an Instagram grid, carefully crafted logo or one highly recognizable campaign. It’s your company’s public identity, but it’s also what happens behind the scenes -- all of those things no one except employees and other internal stakeholders have their hands on and see on a daily basis. While the below is not a comprehensive list, these five elements will help you live your brand every day and structure your goals and objectives accordingly. Here are five key branding elements we use here at Hourglass Media.

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Holiday 2018 Gift Guide for PR Pros

The ornaments and lights are on the Hourglass Media Christmas tree and stockings are hung by the chimney with care. Whether you’re dreaming of a white Christmas or aiming to give the perfect gift to all of the special someones in your life, the holiday season can be daunting! With parties and get-togethers aplenty, you may not have time to window shop (let’s face it, most shopping is online these days) for every gift on your Nice Person List. These 10 items (plus a bonus one!) will give you an idea what to get the public relations professional in your life.

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Supporting Causes is the Hourglass Way

If you’re a small business owner, you’re most likely in the trenches of daily business tasks, from sales to crafting messaging that will be seen, heard and acted upon by your client base. You may not have time to think about your own corporate social responsibility and how it fits into your business like your well-worn favorite pair of shoes. From the beginning, Hourglass Media has taken on projects that will benefit others in limitless ways, from establishing a good beginning for a child or ensuring the leaders of tomorrow have the insight and skill set they need to become successful in today’s world.

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Supporting Causes Enhances Your Company and Its Culture

From a reputation standpoint, a company wants to be seen and heard as a good corporate citizen. A corporation could host a food drive during the holiday season to help local hungry people in need, host an employee giving campaign for a cause or protect the environment by decreasing its environmental footprint. How can corporate social responsibility benefit your own company?

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Guest Post: Confessions of a PR Goal Digger

With the rise of citizen journalists, influencers and social media platforms connecting 24/7 to ever growing niche audiences, smart communication freelancers and media companies have the opportunity to build an all-star content creation team that is on trend, on brand and on message. If you are a communicator with a public relations background, it is your time to shine, and the stars of today’s communication teams are content creators who set goals and understand their audience. Gina Collinsworth shows us why it’s a great time to be a PR pro in this guest post.

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Five Nuggets of Knowledge To Tell The Past You

Do you ever wish you could give insight to the past you? Whether you cringe at a statement you made in a meeting (when all eyes were inevitably on you) or wish you would have handled a situation differently, there are always items you wish you could check off your cringe list. There are also times you want to give the previous you loads of reassurance and a pat on the shoulder for a job well done -- even when you feel like you weren’t doing it “right.” Here are five nuggets of knowledge I’ve learned during my career.

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Five Ways To Find Your Passion

Some of us may struggle to realize our passions. We know we have likes and dislikes, strengths and weaknesses and more, but we may not know how to leverage that in our personal and professional lives. In some cases, we may not even know we have a particular passion or could decide to build upon a childhood daydream. Here are five ways you can help build your passion.

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Q&A: #behindthehourglass with our CEO

I’m currently reading Grace Bonney’s In The Company of Women, a compilation of sage advice and inspiration from more than 100 women in various walks of life and careers. Reading this book has allowed for a certain nostalgia as I approach my tenth year in my chosen field. This milestone won’t officially occur until 2019, but since embarking on my Accreditation in Public Relations (APR) journey, I’ve been hyper-focused on my own successes and missteps. I chose my 10 favorite interview questions from The Company of Women and answered each with my own “spin” (not to use a cliche PR word).

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