Five Communication Trends That Will Be at the Forefront in 2022

If we have learned anything in 2021, it’s that each of us has had to be flexible in our own ways. From hybrid events to the constant influx of misinformation, it has been a challenge to get past the fatigue and clutter to effectively communicate with our audiences. We are starving for in-person events but are also easily exhausted. Some of us have faced and conquered The Great Resignation, while others have stayed put to create lasting change in our own organizations. Here are five trends that we will continue to see in the new year and in the PR industry for years to come.

How the Pandemic Has Affected College Students

As I am finishing my last semester at Ohio University, I feel many emotions. A part of me is so drained and excited to be done with school, but the other part of me is sad at how much the pandemic has taken from my college experience. As I am starting to look at jobs and graduate schools, I find myself feeling unprepared. I am not alone in this feeling, as many of my peers feel the same way. I sent out an anonymous survey to many college students/recent graduates to see how they felt as well. In this blog post, I will share my peers’ and my own experiences and feelings as we are graduating and entering the workforce.

Public RelationsKaylin R. StatenNovember 12, 2021public relatins, PR, Ohio University, Scripps College of Communication, Isabella, Mershon, Isabella Mershon, Pandemic, College Students, recent graduates, writing, hourglass, hourglass media, hourglass omnimedia, integrated communications assistant, communications

What I have learned about pitching

Since the release of Kaylin’s book Healing Your Heart: A Prompted Journal for Pregnancy Loss, I have been working on outreaching to media outlets on behalf of Kaylin. This was my first time pitching anything to media outlets, so it was all very new to me. From Kaylin’s tips, researching, and my own experience, I have learned a lot about the process of pitching.

Public Relations, WritingKaylin R. StatenOctober 21, 2021Isabella, Isabella Mershon, Ohio University, Scripps College of communication, Hourglass media, Hourglass omnimedia, Kaylin, adkins, kaylin staten, west virginia, public relations, PR, pitching, what I have learned about pitching, ohio

Six Tactics I Use to Improve My Writing

Before I started working in PR, I was a self-proclaimed “good writer.” For school, I have had to write many papers of different styles. Because of this, I have learned how to crank out papers like a well-oiled machine. When I started working at Hourglass, I started to realize that my writing was okay, but I had so many areas that I could improve. Through this process of trying to improve my writing, I have found tactics that have helped my writing skills grow.

WritingKaylin R. StatenSeptember 16, 2021Isabella Mershon, Isabella, isabella, Mershon, mershon, Ohio university, Scripps College of Communication, hourglass media, hourglass omnimedia, #hourglassmedia, public relatins, writing, writing tips, kaylin, kaylin adkins, kaylin staten, integrated communications assistant

What I Have Learned About the World of PR

In January of 2020, I was hired as an Integrated Communications Intern at Hourglass Media. This was my first experience working in the public relations field. I have had classes that discussed PR, but I quickly learned that you can only learn so much from textbooks and lectures.

Public RelationsKaylin R. StatenAugust 19, 2021public relatins, Isabella Mershon, Isabella, ohio university, communications, Scripps College of Communication, hourglass omnimedia, hourglass media, pr, #hourglassmedia

Bringing Light to the Unconventional Side of Mental Health

Hourglass Media’s Integrated Communications Assistant Isabella Mershon believes that too often, mental illnesses are romanticized. She wanted to share her and her peer’s stories — unfiltered. Please note: This blog post contains information and insight about mental health disorders and experiences that could be triggering for some. Please be advised.

Mental Health MomentsKaylin R. StatenJuly 1, 2021Isabella Mershon, Isabella, mershon, ohio university, ohio, ou, Scripps College of communication, hourglass intern, hourglass media, hourglass omnimedia, behind the hourglass

Mental Health Moments: What We Learned During Our Mental Health Week

During the week of May 24-May 28, Hourglass Media observed its inaugural Mental Health Week. This week’s intention was to take a much-needed hiatus from client work and everyday work life #behindthehourglass. While we love what we do, we wanted to practice what we preach and make our mental health a priority during this week. Both of us wanted to give our takes on the week and what we learned about ourselves -- and our mental health -- during our Mental Health Week.

Mental Health Moments: The Art of Self Love

One of the most challenging lessons I have learned is how important it is to love and value oneself. I have experienced times in my life where I was my biggest bully. I didn’t love who I was and my actions reinforced this internal struggle. I did not take care of my body, my mind, and my overall well-being.

Mental Health Moments, Introverted Media DarlingKaylin R. StatenApril 29, 2021Isabella Mershon, Isabella, mershon, hourglass media, behind the hourglass, public relations, communications, ohio university, Scripps College of communication, intern, integrated communications assistant

Mental Health Moments: Pandemic Takeaways

Over a year ago, our lives collectively changed when the COVID-19 pandemic disrupted the world as we knew it. Since then, mental health issues have skyrocketed. Individuals may have new diagnoses or fall into the same issues they have known about and lived with for a while. No matter the onset, mental health has been at the forefront of many casual conversations to clinical studies.

Mental Health Moments, Introverted Media DarlingKaylin R. StatenMarch 25, 2021kaylin staten, kaylin r adkins, kaylin r staten apr, kaylin adkins, public relations, mental health moments, Isabella, Isabella Mershon, Ohio University, Scripps College of Communication, Blog, covid-19, pandemic, pandemic takeaways

MY CONTRIBUTION TO IWD'S #CHOOSETOCHALLENGE

On March 8, the world celebrated International Women’s Day. For myself, it was a chance to reflect on and appreciate the work and accomplishments of so many women. To think that approximately 100 years ago, women were first granted the right to vote; and this year, the first woman was sworn in as Vice President of the United States. Although, women everywhere have tirelessly fought and accomplished more than people thought possible, the battle is not yet over.

Introverted Media DarlingKaylin R. StatenMarch 11, 2021PR, communications, #choosetochallenge, IWD, International Women's Day, #behindthehourglass, #hourglassmedia, Isabella Mershon, Isabella, Mershon, Ohio University, women empowerment

Introducing New Intern Isabella

On January 11, Hourglass Media welcomed new Intern Isabella Mershon. Isabella Mershon is a junior studying communication at Ohio University which makes her Hourglass Media’s first intern from OU! This week, we are introducing the newest member of our team #behindthehourglass! Stay tuned- because Isabella will be helping write many of our blog posts throughout the spring 2021 semester!

Behind the Hourglass, Introverted Media Darling, Public RelationsKaylin R. StatenFebruary 18, 2021Isabella, Mershon, Isabella Mershon, Ohio University, Scripps College of Communication, Communication student, student, PR, communications, hourglass media, hourglass intern, intern, behind the hourglass