Posts tagged rpie
Five Tips To Help You During The APR Process

The Accreditation in Public Relations, or APR, is more than just a certification. It showcases a practitioner’s expertise and devotion to everyday principles of public relations. It sets you apart from your peers, and in some cases, the “APR” at the end of your name could mean more money or that dream position you’ve always coveted. My APR journey was riddled with aha moments, heart-racing panic sessions and what-if statements. April is APR Month, so I wanted to dedicate an entire blog post to the APR process. If you’re considering adding the APR to your goal list, here are a few takeaways from my year-long experience.

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Takeaways From My Silver Anvil Awards Judging Experience

I had the distinct honor and privilege to judge international companies’ Public Relations Society of America Silver Anvil Awards entries in New York City. I was one of 144 judges who traveled from all over the nation to judge the 626 entries. (I did not have to judge that many!) I assessed the Research, Planning, Implementation and Evaluation (RPIE) elements for each. Without compromising any detail of any entry, here are trends I saw in the entries I judged.

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