Posts tagged rpie
Why Stories Are Important To Your PR Efforts

No matter who you are, storytelling will help you achieve your goals and objectives through Research, Planning, Implementation and Evaluation. As public relations professionals, we use RPIE religiously. It’s paramount to communication and how you tell your story. Nearly 70 percent of our daily conversations consist of personal stories (source: Jeremy Hsu). Why are stories important to your bottom line?

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A Holistic View of Public Relations 

Public relations is at the heart of Hourglass Media. It’s what we do every day, but it could be challenging to define or explain to others. In its truest and intended form, public relations is “the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends,” according to the APR Study Guide.

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Five Tips To Help You During The APR Process

The Accreditation in Public Relations, or APR, is more than just a certification. It showcases a practitioner’s expertise and devotion to everyday principles of public relations. It sets you apart from your peers, and in some cases, the “APR” at the end of your name could mean more money or that dream position you’ve always coveted. My APR journey was riddled with aha moments, heart-racing panic sessions and what-if statements. April is APR Month, so I wanted to dedicate an entire blog post to the APR process. If you’re considering adding the APR to your goal list, here are a few takeaways from my year-long experience.

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Takeaways From My Silver Anvil Awards Judging Experience

I had the distinct honor and privilege to judge international companies’ Public Relations Society of America Silver Anvil Awards entries in New York City. I was one of 144 judges who traveled from all over the nation to judge the 626 entries. (I did not have to judge that many!) I assessed the Research, Planning, Implementation and Evaluation (RPIE) elements for each. Without compromising any detail of any entry, here are trends I saw in the entries I judged.

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