Helping you create and manage your own communications story.
Hourglass Media unveils the heart of stories from our pasts, what we are currently doing the present and what we look forward to in the future. With more than one billion words to our name, we’re dedicated to showcasing the narratives of organizations and individuals in myriad formats.
We choose to tell our stories through:
I. PUBLIC RELATIONS AND INTEGRATED COMMUNICATIONS
IV. LEARNING OPPORTUNITIES
Most of all, we are driven to do our best work through compassion, resilience and expertise.
We’re much more than your standard small company. We tell stories. Not just your average stories, however. We tell stories of triumph. Ones of defeat. Ones you may be too nervous to tell but find the confidence to do so anyway. One you want to yell from the rooftops of your hometown or on your social media feeds. As storytellers, it is our duty to give narratives the lives they deserve.
We pour our hearts into every word we write, photo we take and public relations effort we help mastermind. We envision a world in which individuals and organizations can authentically and compassionately relay their empowering stories to their target audiences with fearlessness and grace.
We’re committed to aiding our clients with this endeavor 24/7/365. The hills and dales of West Virginia will always be home, but we communicate our clients’ messages on all seven continents. Our award-winning boutique agency has earned effective internal and external Return on Investment and Return on Expectations goals and objectives. We use the RPIE (Research, Planning, Implementation and Evaluation) process and have collectively helped our clients’ stories garner 50 million+ traditional and digital media impressions for four years and counting.
Streamlined results are lovely, of course, but we build relationships that last the test of time. That is our favorite part — working with amazing people on fulfilling projects. We help organizations in myriad sectors find their voices, and we give fellow communicators and others a hand up in their behind- the-scenes workloads and lives.
We live and/or get anxious about our Hourglass Principles:
Be professional and ethical at all times by following the PRSA Code of Ethics.
Use the RACE/RPIE process with each client, campaign and project. Two-way symmetrical communication is essential.
Focus on the strategies and not just the tactics. Use macro thinking to accompany detail-oriented, micro efforts.
Always strive to be your honest, authentic self and follow Hourglass Omnimedia’s core business values.
Timeliness is next to godliness.
Writing is the cornerstone of every storytelling effort #behindthehourglass.
Listen consistently and efficiently to your publics and reach them where they are.
Know when to take a break and then take it. It revitalizes your PR efforts and mental health.
Public relations is a life-long learning process. Learn at least one new thing per day.
“Pass on what you have learned. Strength, mastery. But weakness, folly, failure also. Yes, failure most of all. The greatest teacher, failure is.” -- Yoda.
(Modeled after The Page Principles and tailored to our own work.)
Let us give roots to your story and its heritage. We give you what you need to live your best PR, writing and photography life.
About Our CEO
Kaylin R. Staten (née Adkins)
From a young age, Kaylin R. Staten, APR (née Adkins) has enjoyed telling people’s stories, as well as her own, through written and visual methods.
She created her own compilation of short stories, complete with stick-figure drawings and stapled binding, when she was just 7 years old.
Now, 20+ years later, she is still a storyteller.
Kaylin is an award-winning public relations practitioner and writer based in Huntington, WV with nearly 16 years of professional communications experience. As CEO and founder of Hourglass Media, she uses her compassionate spirit and expertise to delve into the heart of clients’ stories.
Learn more about Kaylin.