Blog: Public Relations, Writing, Small Business, Mental Health, Photography, Storytelling — Hourglass Media

Posts in Public Relations

Holiday 2018 Gift Guide for PR Pros

Holiday 2018 Gift Guide for PR Pros

The ornaments and lights are on the Hourglass Media Christmas tree and stockings are hung by the chimney with care. Whether you’re dreaming of a white Christmas or aiming to give the perfect gift to all of the special someones in your life, the holiday season can be daunting! With parties and get-togethers aplenty, you may not have time to window shop (let’s face it, most shopping is online these days) for every gift on your Nice Person List. These 10 items (plus a bonus one!) will give you an idea what to get the public relations professional in your life.

Guest Post: Confessions of a PR Goal Digger

Guest Post: Confessions of a PR Goal Digger

With the rise of citizen journalists, influencers and social media platforms connecting 24/7 to ever growing niche audiences, smart communication freelancers and media companies have the opportunity to build an all-star content creation team that is on trend, on brand and on message. If you are a communicator with a public relations background, it is your time to shine, and the stars of today’s communication teams are content creators who set goals and understand their audience. Gina Collinsworth shows us why it’s a great time to be a PR pro in this guest post.

Public RelationsKaylin R. StatenOctober 25, 2018Hourglass Mediapublic relations, guest post, gina collinsworth, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, public relations society of america, content creation, communications, small business, communications business

Five Nuggets of Knowledge To Tell The Past You

Five Nuggets of Knowledge To Tell The Past You

Do you ever wish you could give insight to the past you? Whether you cringe at a statement you made in a meeting (when all eyes were inevitably on you) or wish you would have handled a situation differently, there are always items you wish you could check off your cringe list. There are also times you want to give the previous you loads of reassurance and a pat on the shoulder for a job well done -- even when you feel like you weren’t doing it “right.” Here are five nuggets of knowledge I’ve learned during my career.

Behind the Hourglass, Public RelationsKaylin R. StatenOctober 18, 2018Hourglass Mediapublic relations, small business, kaylin r staten apr, kaylin r adkins, kaylin r staten, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, maison de hourglass

Event Recap: Ethical Decision-Making in Times of Crisis

Event Recap: Ethical Decision-Making in Times of Crisis

On September 21, the Public Relations Society of America-River Cities Chapter hosted “Ethical Decision-Making in Times of Crisis” from 2 p.m. to 5 p.m. at Marshall University with local professionals and students in attendance. Attendees listened to a panel of professionals discuss their own ethical experiences in the workplace and how having a crisis communications plan in place is instrumental during the pre-crisis, crisis and post-crisis phases. Participants also underwent a mock crisis communications scenario in the workshop session.

Public RelationsKaylin R. StatenSeptember 27, 2018Hourglass Mediaethics, code of ethics, prsa, prsa river cities, benefits of prsa, public relations, public relations society of america, crisis communications, planning, kaylin r staten, kaylin r adkins, hourglass omnimedia, hourglass media, behind the hourglass, #behindthehourglass, communications

10 Tips To Help You Tell Brand Stories

There's nothing better than reading, watching or playing a game with a good story. With your business, nonprofit organization, event or wherever you find yourself, you have to have a good story or your efforts will fall through the cracks. Whether you’ve just started your brand or are looking toward a refresh, here are 10 branding tips you can put to immediate use.

Public RelationsKaylin R. StatenSeptember 20, 2018Hourglass Mediapublic relations, brand, branding, rebranding, story, storytelling, kaylin r staten, kaylin r adkins, hourglass omnimedia, hourglass media, behind the hourglass, #behindthehourglass, communications, communications business

A #behindthehourglass Rebranding Journey

A #behindthehourglass Rebranding Journey

There comes a time in every business’ lifetime when it’s time to make a change. It could be a major change, like hiring someone new in the C-Suite or changing physical locations. It could also mean something small, like replacing the broken paper towel dispenser in the bathroom or making sure every Friday is “Wear Your Graphic Tees To Work Day.” Other times call for changes in your business’ narrative. See which recent branding changes we’ve made to our company.

Behind the Hourglass, Public RelationsKaylin R. StatenSeptember 13, 2018Hourglass Mediabranding, rebranding, hourglass omnimedia, hourglass media, behind the hourglass, #behindthehourglass, kaylin r staten, kaylin r adkins, story, storytelling, public relations, maison de hourglass

How Ethics Shape A Public Relations Pro's Career

How Ethics Shape A Public Relations Pro's Career

September is Ethics Month, so our first blog of the month centers on ethics in public relations. If you’re a public relations practitioner -- or in any career field for that matter -- here’s to hoping you have yet to face an ethical dilemma in the workplace. It can be a challenge to read between the lines and see the gray areas outside of the ordinary black and white. That’s where the Public Relations Society of America (PRSA)’s Code of Ethics comes in. We don’t have to spin our ethical wheels. Professional values and provisions are outlined for us as industry standards.

How To Become Your Own Mentor

How To Become Your Own Mentor

Whether you’re at the helm of your own business or have dreams for miles about starting one someday, having a mentor can help you wade through the ups and downs. If you don’t have access to a mentor, what are you to do? Mentor yourself. Here are five ways you can be your own mentor.

Mentorship and Coaching, Public Relations, Behind the HourglassKaylin R. StatenAugust 30, 2018Hourglass Mediapublic relations, leadership, mentoring, communications, kaylin r staten, kaylin r adkins, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass

You Know You’re Meant To Be in PR When…

You Know You’re Meant To Be in PR When…

If you’re considering a career in public relations or are questioning your decision way back when to enter the PR field, here are 10 ways you know you belong in the world of RPIE, ROI and storytelling. No matter which characteristics you may or may not have, make your career your own. It's more fun that way!

Public Relations, Behind the HourglassKaylin R. StatenAugust 23, 2018Hourglass Mediapublic relations, leadership, leadership qualities, kaylin r staten, kaylin r adkins, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, pr, profession

Five Qualities from Leia Organa That Can Make You A Better Leader

Five Qualities from Leia Organa That Can Make You A Better Leader

No matter you choose to lead, Leia Organa can also be your spirit animal. Here are five leadership qualities Leia Organa possesses in canon (and legend) tales in a galaxy far, far away.

Behind the Hourglass, Public RelationsKaylin R. StatenAugust 9, 2018Hourglass Omnimediastar wars, leia organa, general leia, princess leia, leadership, leadership qualities, public relations, carrie fisher, behind the hourglass, #behindthehourglass, kaylin r staten, kaylin r adkins, hourglass omnimedia

How To Be A Better Public Relations Leader Within Your Organization

How To Be A Better Public Relations Leader Within Your Organization

Leadership is a primary management function of public relations. Whether you are a Chief Communications Officer of a Forbes 100 company or are an independent practitioner, leadership skills greatly come into play. This August, Hourglass Omnimedia is giving practical leadership and mentorship advice and experienced-based posts to help make your work life a bit easier. These five easy-to-implement qualities will make you a better public relations leader within your organization.

Public Relations, Mentorship and CoachingKaylin R. StatenAugust 2, 2018Hourglass Omnimediapublic relations, public relations society of america, management, leadership, strategy, tactics, hourglass omnimedia, behind the hourglass, #behindthehourglass, kaylin r adkins, kaylin r staten, apr study guide

What PR Pros Need In Their Repertoire

What PR Pros Need In Their Repertoire

What else do you need besides those things you learned in a public relations textbook and on the job? The following list has some items you probably already have, but some you could hone. Here are five things every PR pro needs in his or her repertoire.

Public Relations, Behind the Hourglass, Mentorship and CoachingKaylin R. StatenJune 21, 2018Hourglass Omnimediapublic relations, pr, kaylin r staten, kaylin r adkins, hourglass omnimedia, behind the hourglass, #behindthehourglass, professional, communications

The Top 5 Things You Should Know Before Starting a Communications Business

The Top 5 Things You Should Know Before Starting a Communications Business

I wrote and released my first eBook, The Top 5 Things You Should Know Before Starting a Communications Business, because I wanted to help others make sense of some behind-the-scenes business endeavors before taking the leap. Or if you have already started your business, you can use this eBook and workbook, too, of course. All of us are lifelong learners (or should be), so my hope is that you can learn from these tips as well.

Five Ways to Create Your Own Pathways to Summer Fun

Five Ways to Create Your Own Pathways to Summer Fun

The Cabell County Family Resource Network and its partners recently released the Pathways to Summer Fun Guide. The online and paper guide give local resources to parents and others. Here are five of our favorite ideas to engage in some summer fun with your kids — or with a significant other, friend or yourself!

Public Relations, Behind the HourglassKaylin R. StatenJune 7, 2018Hourglass Omnimediapublic relations, #behindthehourglass, behind the hourglass, hourglass omnimedia, kaylin r adkins, kaylin r staten, cabell county family resource netwoek, cabell county frn, crafts, pinterest, summer, fun, kids

My Favorite Healthy Snacks That Are Great for Kids

My Favorite Healthy Snacks That Are Great for Kids

I think the secret to feeding your kids healthy snacks is good old trickery 😉. Here are some of my favorite recipes to ensure your child gets a #GoodBeginning. Adults can also enjoy them, too! Here are three ideas to try with the kids in your life.

Six Ways To Give A Child A #GoodBeginning

Six Ways To Give A Child A #GoodBeginning

During the Week of the Young Child (April 16-20) and year-round, this is how you can support #goodbeginnings for a child’s first 1,000 days and beyond, as stated by the Cabell County Family Resource Network (FRN).

Public Relations, Social MediaKaylin R. StatenApril 17, 2018Hourglass Omnimedia#goodbeginnings, parents, children, childhood, good childhood, tips, babies, baby, #behindthehourglass, behind the hourglass, kaylin r staten, kaylin r adkins, cabell county family resource netwoek, cabell county frn, resources

Public Relations Ethics and the Facebook and Cambridge Analytica Scandal

Public Relations Ethics and the Facebook and Cambridge Analytica Scandal

No matter your political opinion, you should be concerned about the Facebook and Cambridge Analytica breach. What is the main takeaway from this debacle? For communications pros, it’s simple: Be ethical in everything you do.

Public RelationsKaylin R. StatenMarch 22, 2018Hourglass Omnimediapublic relations, #behindthehourglass, behind the hourglass, kaylin r adkins, kaylin r staten, facebook, ethics, social media, analytics, cambridge analytica

Planning a Wedding: Public Relations Style

Planning a Wedding: Public Relations Style

Planning your own wedding as a public relations professional is both a blessing and a curse. On and before May 13, 2017, my PR skills helped me cultivate #StatenOfOurUnion -- but not without the cost of stress. Learn from my example! Here are five things I learned during the wedding-planning process.

Public Relations, WeddingsKaylin R. StatenMarch 13, 2018Hourglass Omnimedia#statenofourunion, #behindthehourglass, hourglass omnimedia, wedding, wedding planner, wedding planning, fairytale wedding, storybook, vintage, huntington wv, public relations, bridezilla, kaylin r staten, kaylin r adkins

How 2018 Trends Can Help You Create Your Perfect Wedding

How 2018 Trends Can Help You Create Your Perfect Wedding

As we head into 2018's wedding season, many soon-to-be brides will be happy to know that Hourglass Omnimedia is just the place to find the latest trends in 2018 weddings! Our intern LeAnna breaks down the latest trends in color schemes, themes, food, dresses or creative new ideas you’re looking for.

Weddings, Public RelationsKaylin R. StatenMarch 6, 2018Hourglass Omnimediawedding, trends, leanna owens, hourglass omnimedia, behind the hourglass, #behindthehourglass, wedding planning, fairytale wedding, color schemes, themes, food, creative ideas, huntington wv, wedding planner

#LoveNotes from Our Small Business to Yours From #behindthehourglass

#LoveNotes from Our Small Business to Yours From #behindthehourglass

During the month of February, Hourglass Omnimedia posted #lovenotes about the business. See the gallery of images and read this blog to see some of our main loves. Despite the ebbs and flows of the business, there are three main reasons why I love having my own business. Special appearance by our baby muse!

Social Media, Public Relations, Behind the HourglassKaylin R. StatenFebruary 26, 2018Hourglass Omnimedia#lovenotes, #behindthehourglass, hourglass omnimedia, behind the hourglass, business, small business, kaylin r staten, kaylin r adkins, huntington, wv, public relations, social media