Posts tagged business
What You Need For Your Personal Website

As an early adopter of the Internet wave of the 1990s, I never imagined I would someday have my own website. I’m a child of the ‘90s, fully embracing midi .wav files, .gifs, AOL Instant Messenger and bad font choices (Papyrus and Comic Sans, anyone?). Now, we’re almost entering a new decade (*gasp*), and I couldn’t have envisioned the world we now live in: augmented reality, chatbots, foldable touchscreen phones and new advances every day. You may be interested in creating your own website for the first time or are undergoing a personal rebranding. Here are 10 fundamental components to consider for your personal website.

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Five Influential Brands That Have Inspired Hourglass Media

I have been brand-obsessive since I was a child. I donned Disney Princess attire and had to have the latest toys each time a new movie hit theaters. These were the days of “Beauty and the Beast,” “Aladdin” and “The Lion King” -- an entire treasure trove of amazing Disney movies that I still love to this day. Long before I ever saw “Mad Men” and fell into the rabbit hole of a communications career, these campaigns launched my love of branding. Here are five of my favorite brands with a splash of nostalgia.

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Maintaining Productivity When You Work From Home

A growing number of Americans work from home. GlobalWorkplaceAnalytics.com estimates that more than 3 percent of workers in the United States opt for at-home positions and self-employment, with that number only to increase within the next decade. The allure of flexible part-time, full-time and freelance work is all the rage, but what is it really like to work from home? Here are six ways to ensure that you maintain your highest levels of productivity while working from home.

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SMART Objective Setting in the New Year

It’s the start of a New Year, and you’re probably hyper-focused on your goals and objectives for 2019. In today’s world, Return on Investment (ROI) and Return on Expectations (ROE) drive PR professionals and the C-Suite to want to learn more in the Evaluation phase. That’s where SMART objectives come in.In the world of public relations and other industries goals are comprised of SMART objectives, which include: Specific, Measurable, Achievable, Realistic and Timebound.

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What We Are Thankful For As A Business

The season of Thanksgiving is upon us, and we must say, thankfulness is contagious. The end of each year is filled with planning for the upcoming year and reflecting on what happened throughout the current year. We stepped away from planning an exciting 2019 to write a list of what we are thankful for. Reflection is a vital part of our public relations processes and business practices. So, here are 10 reasons we are thankful on this Thanksgiving 2018.

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Five Ways To Find Your Passion

Some of us may struggle to realize our passions. We know we have likes and dislikes, strengths and weaknesses and more, but we may not know how to leverage that in our personal and professional lives. In some cases, we may not even know we have a particular passion or could decide to build upon a childhood daydream. Here are five ways you can help build your passion.

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Q&A: #behindthehourglass with our CEO

I’m currently reading Grace Bonney’s In The Company of Women, a compilation of sage advice and inspiration from more than 100 women in various walks of life and careers. Reading this book has allowed for a certain nostalgia as I approach my tenth year in my chosen field. This milestone won’t officially occur until 2019, but since embarking on my Accreditation in Public Relations (APR) journey, I’ve been hyper-focused on my own successes and missteps. I chose my 10 favorite interview questions from The Company of Women and answered each with my own “spin” (not to use a cliche PR word).

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The Top 5 Things You Should Know Before Starting a Communications Business

I wrote and released my first eBook, The Top 5 Things You Should Know Before Starting a Communications Business, because I wanted to help others make sense of some behind-the-scenes business endeavors before taking the leap. Or if you have already started your business, you can use this eBook and workbook, too, of course. All of us are lifelong learners (or should be), so my hope is that you can learn from these tips as well.

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#LoveNotes from Our Small Business to Yours From #behindthehourglass

During the month of February, Hourglass Omnimedia posted #lovenotes about the business. See the gallery of images and read this blog to see some of our main loves. Despite the ebbs and flows of the business, there are three main reasons why I love having my own business. Special appearance by our baby muse!

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