Posts in Public Relations
How To Be A Better Public Relations Leader Within Your Organization

Leadership is a primary management function of public relations. Whether you are a Chief Communications Officer of a Forbes 100 company or are an independent practitioner, leadership skills greatly come into play. This August, Hourglass Omnimedia is giving practical leadership and mentorship advice and experienced-based posts to help make your work life a bit easier. These five easy-to-implement qualities will make you a better public relations leader within your organization.

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What PR Pros Need In Their Repertoire

What else do you need besides those things you learned in a public relations textbook and on the job? The following list has some items you probably already have, but some you could hone. Here are five things every PR pro needs in his or her repertoire.

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The Top 5 Things You Should Know Before Starting a Communications Business

I wrote and released my first eBook, The Top 5 Things You Should Know Before Starting a Communications Business, because I wanted to help others make sense of some behind-the-scenes business endeavors before taking the leap. Or if you have already started your business, you can use this eBook and workbook, too, of course. All of us are lifelong learners (or should be), so my hope is that you can learn from these tips as well.

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Five Ways to Create Your Own Pathways to Summer Fun

The Cabell County Family Resource Network and its partners recently released the Pathways to Summer Fun Guide. The online and paper guide give local resources to parents and others. Here are five of our favorite ideas to engage in some summer fun with your kids — or with a significant other, friend or yourself! 

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My Favorite Healthy Snacks That Are Great for Kids

I think the secret to feeding your kids healthy snacks is good old trickery 😉. Here are some of my favorite recipes to ensure your child gets a #GoodBeginning. Adults can also enjoy them, too! Here are three ideas to try with the kids in your life.

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Six Ways To Give A Child A #GoodBeginning

During the Week of the Young Child (April 16-20) and year-round, this is how you can support #goodbeginnings for a child’s first 1,000 days and beyond, as stated by the Cabell County Family Resource Network (FRN)

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Public Relations Ethics and the Facebook and Cambridge Analytica Scandal

No matter your political opinion, you should be concerned about the Facebook and Cambridge Analytica breach. What is the main takeaway from this debacle? For communications pros, it’s simple: Be ethical in everything you do. 

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Planning a Wedding: Public Relations Style

Planning your own wedding as a public relations professional is both a blessing and a curse. On and before May 13, 2017, my PR skills helped me cultivate #StatenOfOurUnion -- but not without the cost of stress. Learn from my example! Here are five things I learned during the wedding-planning process.

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How 2018 Trends Can Help You Create Your Perfect Wedding

As we head into 2018's wedding season, many soon-to-be brides will be happy to know that Hourglass Omnimedia is just the place to find the latest trends in 2018 weddings! Our intern LeAnna breaks down the latest trends in color schemes, themes, food, dresses or creative new ideas you’re looking for.

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#LoveNotes from Our Small Business to Yours From #behindthehourglass

During the month of February, Hourglass Omnimedia posted #lovenotes about the business. See the gallery of images and read this blog to see some of our main loves. Despite the ebbs and flows of the business, there are three main reasons why I love having my own business. Special appearance by our baby muse!

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Classic Children's Books To Add To Your Child's Brush, Book, Bed Routine

February is Children’s Dental Health Month and an easy way to teach your child to always brush his or her teeth at night is to make a bedtime routine that’s both easy to follow and fun! As part of the Brush, Book, Bed campaign, our intern LeAnna would like to share with you her favorite childhood stories her own mother used to read to her.

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Establish Your Own Dental Home with the Easy-to-Implement Brush, Book, Bed Routine

Starting your child’s dental health routine from an early age can help him or her develop the necessary skills and habits that will carry over into adulthood and also combat the child’s (and parents’) fear of the dentist. February is National Children’s Dental Health Awareness Month, and the Cabell County Family Resource Network and its partners continue to communicate the importance of children’s dental health.

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Why PRSA Matters to Communications Professionals

Whether you’re a new professional or a seasoned PR pro, joining the National organization and a local Chapter of PRSA has myriad benefits. PRSA gives communications professionals the tools we need so we don’t have to figure out things on our own. Invest in yourself and your career, and it will pay dividends. 

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Building Your Makeup Arsenal: The Best Beauty Products for #Girlbosses

As a PR professional, small business owner, cat mom, wife and all of my other long hosts of titles (I’m beginning to sound like Daenerys Targaryen!), here are my top beauty products that are as essential to my everyday routine as my PR and writing tasks.

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Top 3 Tips for Professional Press Kits

Press kits can be an effective way to tell your organization’s media relations story without having to devote too much time during a press conference or other event to getting into company’s backgrounds and other information. If you’re a public relations professional — or anyone in a communications field — print and electronic press kits are your best friends.

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What “The Legend Of Zelda” Can Teach PR Pros

I also love my public-relations career and recently thought of some ways PR pros could learn from “The Legend of Zelda” and all of its glory. Here are some tips for public relations practitioners, based on “The Legend of Zelda” franchise.

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Our Top 13 Apps of 2016

December is a natural month of reflection, with the ending of another year and the creation of goals for the next New Year. While the following apps will likely be staples of Hourglass Omnimedia in 2017, our 2016 couldn’t have been as productive without the inception of these apps into our overall daily activities and organization. 

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My Journey to Becoming A #GirlBoss

From creating epic short-story compilations at age nine and cultivating her public relations career to finally publishing her first book in 2015, Hourglass Omnimedia CEO Kaylin R. Staten is her own brand of PR, writing and storytelling #GirlBoss.

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Create An Heirloom Cookbook to Honor a Loved One

Heirloom projects provide a sense of purpose, pride and comfort after the passing of a loved one. They come in the form of cookbooks, videos, photo projects and more that expand your skill set and showcase your expertise. 

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Welcome to the *new* #behindthehourglass blog!

Public relations is a way of life for us. That is why we are going #behindthehourglass to delve into local to international strategies and tactics, as well as the latest industry standards. Stay tuned. We will begin our blog in 2017!

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