Posts tagged ecourse
Why Stories Are Important To Your PR Efforts

No matter who you are, storytelling will help you achieve your goals and objectives through Research, Planning, Implementation and Evaluation. As public relations professionals, we use RPIE religiously. It’s paramount to communication and how you tell your story. Nearly 70 percent of our daily conversations consist of personal stories (source: Jeremy Hsu). Why are stories important to your bottom line?

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Signature Course: Telling Stories Through A Holistic Public Relations Approach AVAILABLE NOW!

Unveiling the heart of stories is our way of life at Hourglass Media. It’s more than just a mission statement and a statement of being. We live and breathe stories, whether it’s reading the latest strategies in an industry publication or sitting with a client and brainstorming new messaging. That is what led me to craft my first signature course, “Telling Stories Through A Holistic Public Relations Approach.” In this course, students will learn how to confidently create, plan, execute and evaluate their stories through tried-and-true public relations practices.

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