What Is Empathy Mapping?

A few months ago, I came across this article about empathy mapping from Shopify. While I lead Hourglass Media with an empathetic heart and mind, I used empathy mapping to revamp my customer avatars. You may want to use an empathy map to learn more about a target audience and really get inside their minds and emotions. You may know about your audience, but perhaps an outside factor has influenced how they think and act now (just like the pandemic and racial injustices have done in 2020).

Business, Behind the HourglassKaylin R. StatenOctober 22, 2020Hourglass Mediaempathy mapping, empathy, small business, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, maison de hourglass, kaylin, kaylin staten, kaylin r staten, customer avatar, avatar