Holiday 2018 Gift Guide for PR Pros

The ornaments and lights are on the Hourglass Media Christmas tree and stockings are hung by the chimney with care. Whether you’re dreaming of a white Christmas or aiming to give the perfect gift to all of the special someones in your life, the holiday season can be daunting! With parties and get-togethers aplenty, you may not have time to window shop (let’s face it, most shopping is online these days) for every gift on your Nice Person List. These 10 items (plus a bonus one!) will give you an idea what to get the public relations professional in your life.

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Mental Health Moments: Managing Holiday Anxiety

‘Tis the season to be jolly, but what if you’re anxious? The holiday season is merry and bright for many people, but when you have holiday anxiety (or anxiety in general), the last part of any year could riddle you with symptoms of your mental illness. Here are four ways to help alleviate your holiday anxiety so you can go back to enjoying this time of year.

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Guest Post: Ten Methods to Strengthen Your Small Business' Cyber Security

Computer Security Day is November 30, 2018. In this guest post, Network Engineer Jared Staten provides tips and a list, in no order of importance, compiled to help you understand what you can do to tighten your small business’ online security along with your local area network (LAN).

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What We Are Thankful For As A Business

The season of Thanksgiving is upon us, and we must say, thankfulness is contagious. The end of each year is filled with planning for the upcoming year and reflecting on what happened throughout the current year. We stepped away from planning an exciting 2019 to write a list of what we are thankful for. Reflection is a vital part of our public relations processes and business practices. So, here are 10 reasons we are thankful on this Thanksgiving 2018.

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Mental Health Moments: Four Ways to Establishing Boundaries in the Workplace

One of the ways to practice better self-care is to create boundaries. Since most of us spend the majority of our time at work, setting work boundaries is essential for a healthy and holistic approach to life. In this Mental Health Moments post, we give you four ways to set boundaries in the workplace.

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Support Your Favorite Nonprofit on #GivingTuesday

This time of year, many organizations make their needs known, from donations of canned goods to funds to continue a plethora of programs within service areas across the world. It could get overwhelming to know which one to support. My advice to you? Follow your heart. See which causes fit your personality, values, skill set and life goals.

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Supporting Causes is the Hourglass Way

If you’re a small business owner, you’re most likely in the trenches of daily business tasks, from sales to crafting messaging that will be seen, heard and acted upon by your client base. You may not have time to think about your own corporate social responsibility and how it fits into your business like your well-worn favorite pair of shoes. From the beginning, Hourglass Media has taken on projects that will benefit others in limitless ways, from establishing a good beginning for a child or ensuring the leaders of tomorrow have the insight and skill set they need to become successful in today’s world.

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Mental Health Moments: Managing Negativity In Your Life

Spiraling into negative thought processes and supplemental behaviors can make even the most positive individuals break under the pressure. When you’re at your lowest of lows or are starting the process into negative thinking, how can you bounce back and begin to think positively?

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Supporting Causes Enhances Your Company and Its Culture

From a reputation standpoint, a company wants to be seen and heard as a good corporate citizen. A corporation could host a food drive during the holiday season to help local hungry people in need, host an employee giving campaign for a cause or protect the environment by decreasing its environmental footprint. How can corporate social responsibility benefit your own company?

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Guest Post: Confessions of a PR Goal Digger

With the rise of citizen journalists, influencers and social media platforms connecting 24/7 to ever growing niche audiences, smart communication freelancers and media companies have the opportunity to build an all-star content creation team that is on trend, on brand and on message. If you are a communicator with a public relations background, it is your time to shine, and the stars of today’s communication teams are content creators who set goals and understand their audience. Gina Collinsworth shows us why it’s a great time to be a PR pro in this guest post.

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Mental Health Moments: Cultivating Your Own Daily Doses of Self Empowerment

I experiment with ways I can empower myself. It could be something minor, like enacting an innovative productivity hack or major or overhauling an entire line of nonconstructive thinking. Whether you have writer’s block, feel overwhelmed or just plain don’t feel like getting out of bed in the morning, it could be a challenge to feel empowered. In stressful and relaxing times, here are some ways to obtain your daily doses of empowerment.

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Five Nuggets of Knowledge To Tell The Past You

Do you ever wish you could give insight to the past you? Whether you cringe at a statement you made in a meeting (when all eyes were inevitably on you) or wish you would have handled a situation differently, there are always items you wish you could check off your cringe list. There are also times you want to give the previous you loads of reassurance and a pat on the shoulder for a job well done -- even when you feel like you weren’t doing it “right.” Here are five nuggets of knowledge I’ve learned during my career.

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Five Ways To Find Your Passion

Some of us may struggle to realize our passions. We know we have likes and dislikes, strengths and weaknesses and more, but we may not know how to leverage that in our personal and professional lives. In some cases, we may not even know we have a particular passion or could decide to build upon a childhood daydream. Here are five ways you can help build your passion.

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Mental Health Moments: What is Reassurance Seeking?

Chances are, if you have anxiety or another mental health disorder, you’ll have some type of reassurance-seeking behavior. The intensity of the reassurance seeking will vary with each individual and situation. As with anything, it is on a spectrum. So, what is reassurance seeking?

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Q&A: #behindthehourglass with our CEO

I’m currently reading Grace Bonney’s In The Company of Women, a compilation of sage advice and inspiration from more than 100 women in various walks of life and careers. Reading this book has allowed for a certain nostalgia as I approach my tenth year in my chosen field. This milestone won’t officially occur until 2019, but since embarking on my Accreditation in Public Relations (APR) journey, I’ve been hyper-focused on my own successes and missteps. I chose my 10 favorite interview questions from The Company of Women and answered each with my own “spin” (not to use a cliche PR word).

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Event Recap: Ethical Decision-Making in Times of Crisis

On September 21, the Public Relations Society of America-River Cities Chapter hosted “Ethical Decision-Making in Times of Crisis” from 2 p.m. to 5 p.m. at Marshall University with local professionals and students in attendance. Attendees listened to a panel of professionals discuss their own ethical experiences in the workplace and how having a crisis communications plan in place is instrumental during the pre-crisis, crisis and post-crisis phases. Participants also underwent a mock crisis communications scenario in the workshop session.

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Mental Health Moments: Panic Attacks Versus Anxiety Attacks

Many of us encounter panic attacks and anxiety attacks due to our particular brand of mental health disorder or issue. For me, anxiety masquerades as perfectionism. Although the terms are often used interchangeably, panic attacks and anxiety attacks are two different occurrences. What are the differences?

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10 Tips To Help You Tell Brand Stories

There's nothing better than reading, watching or playing a game with a good story. With your business, nonprofit organization, event or wherever you find yourself, you have to have a good story or your efforts will fall through the cracks. Whether you’ve just started your brand or are looking toward a refresh, here are 10 branding tips you can put to immediate use.

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A #behindthehourglass Rebranding Journey

There comes a time in every business’ lifetime when it’s time to make a change. It could be a major change, like hiring someone new in the C-Suite or changing physical locations. It could also mean something small, like replacing the broken paper towel dispenser in the bathroom or making sure every Friday is “Wear Your Graphic Tees To Work Day.” Other times call for changes in your business’ narrative. See which recent branding changes we’ve made to our company.

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Mental Health Moments: What Are Unrelenting High Standards?

Your mind races, but at the same time, you can’t capture any one specific thought. Thoughts blast past all logic at record speeds, and you’re caught up in moments of your own personalized “What If” game. We may not be able to get rid of them completely, but these thoughts and unrelenting high standards can be managed.

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