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Posts in Public Relations

How Ethics Shape A Public Relations Pro's Career

How Ethics Shape A Public Relations Pro's Career

September is Ethics Month, so our first blog of the month centers on ethics in public relations. If you’re a public relations practitioner -- or in any career field for that matter -- here’s to hoping you have yet to face an ethical dilemma in the workplace. It can be a challenge to read between the lines and see the gray areas outside of the ordinary black and white. That’s where the Public Relations Society of America (PRSA)’s Code of Ethics comes in. We don’t have to spin our ethical wheels. Professional values and provisions are outlined for us as industry standards.

How To Become Your Own Mentor

How To Become Your Own Mentor

Whether you’re at the helm of your own business or have dreams for miles about starting one someday, having a mentor can help you wade through the ups and downs. If you don’t have access to a mentor, what are you to do? Mentor yourself. Here are five ways you can be your own mentor.

Mentorship and Coaching, Public Relations, Behind the HourglassKaylin R. StatenAugust 30, 2018Hourglass Mediapublic relations, leadership, mentoring, communications, kaylin r staten, kaylin r adkins, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass

You Know You’re Meant To Be in PR When…

You Know You’re Meant To Be in PR When…

If you’re considering a career in public relations or are questioning your decision way back when to enter the PR field, here are 10 ways you know you belong in the world of RPIE, ROI and storytelling. No matter which characteristics you may or may not have, make your career your own. It's more fun that way!

Public Relations, Behind the HourglassKaylin R. StatenAugust 23, 2018Hourglass Mediapublic relations, leadership, leadership qualities, kaylin r staten, kaylin r adkins, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, pr, profession

Five Qualities from Leia Organa That Can Make You A Better Leader

Five Qualities from Leia Organa That Can Make You A Better Leader

No matter you choose to lead, Leia Organa can also be your spirit animal. Here are five leadership qualities Leia Organa possesses in canon (and legend) tales in a galaxy far, far away.

Behind the Hourglass, Public RelationsKaylin R. StatenAugust 9, 2018Hourglass Omnimediastar wars, leia organa, general leia, princess leia, leadership, leadership qualities, public relations, carrie fisher, behind the hourglass, #behindthehourglass, kaylin r staten, kaylin r adkins, hourglass omnimedia

How To Be A Better Public Relations Leader Within Your Organization

How To Be A Better Public Relations Leader Within Your Organization

Leadership is a primary management function of public relations. Whether you are a Chief Communications Officer of a Forbes 100 company or are an independent practitioner, leadership skills greatly come into play. This August, Hourglass Omnimedia is giving practical leadership and mentorship advice and experienced-based posts to help make your work life a bit easier. These five easy-to-implement qualities will make you a better public relations leader within your organization.

Public Relations, Mentorship and CoachingKaylin R. StatenAugust 2, 2018Hourglass Omnimediapublic relations, public relations society of america, management, leadership, strategy, tactics, hourglass omnimedia, behind the hourglass, #behindthehourglass, kaylin r adkins, kaylin r staten, apr study guide

What PR Pros Need In Their Repertoire

What PR Pros Need In Their Repertoire

What else do you need besides those things you learned in a public relations textbook and on the job? The following list has some items you probably already have, but some you could hone. Here are five things every PR pro needs in his or her repertoire.

Public Relations, Behind the Hourglass, Mentorship and CoachingKaylin R. StatenJune 21, 2018Hourglass Omnimediapublic relations, pr, kaylin r staten, kaylin r adkins, hourglass omnimedia, behind the hourglass, #behindthehourglass, professional, communications

The Top 5 Things You Should Know Before Starting a Communications Business

The Top 5 Things You Should Know Before Starting a Communications Business

I wrote and released my first eBook, The Top 5 Things You Should Know Before Starting a Communications Business, because I wanted to help others make sense of some behind-the-scenes business endeavors before taking the leap. Or if you have already started your business, you can use this eBook and workbook, too, of course. All of us are lifelong learners (or should be), so my hope is that you can learn from these tips as well.

Five Ways to Create Your Own Pathways to Summer Fun

Five Ways to Create Your Own Pathways to Summer Fun

The Cabell County Family Resource Network and its partners recently released the Pathways to Summer Fun Guide. The online and paper guide give local resources to parents and others. Here are five of our favorite ideas to engage in some summer fun with your kids — or with a significant other, friend or yourself!

Public Relations, Behind the HourglassKaylin R. StatenJune 7, 2018Hourglass Omnimediapublic relations, #behindthehourglass, behind the hourglass, hourglass omnimedia, kaylin r adkins, kaylin r staten, cabell county family resource netwoek, cabell county frn, crafts, pinterest, summer, fun, kids

My Favorite Healthy Snacks That Are Great for Kids

My Favorite Healthy Snacks That Are Great for Kids

I think the secret to feeding your kids healthy snacks is good old trickery 😉. Here are some of my favorite recipes to ensure your child gets a #GoodBeginning. Adults can also enjoy them, too! Here are three ideas to try with the kids in your life.

Six Ways To Give A Child A #GoodBeginning

Six Ways To Give A Child A #GoodBeginning

During the Week of the Young Child (April 16-20) and year-round, this is how you can support #goodbeginnings for a child’s first 1,000 days and beyond, as stated by the Cabell County Family Resource Network (FRN).

Public Relations, Social MediaKaylin R. StatenApril 17, 2018Hourglass Omnimedia#goodbeginnings, parents, children, childhood, good childhood, tips, babies, baby, #behindthehourglass, behind the hourglass, kaylin r staten, kaylin r adkins, cabell county family resource netwoek, cabell county frn, resources

Public Relations Ethics and the Facebook and Cambridge Analytica Scandal

Public Relations Ethics and the Facebook and Cambridge Analytica Scandal

No matter your political opinion, you should be concerned about the Facebook and Cambridge Analytica breach. What is the main takeaway from this debacle? For communications pros, it’s simple: Be ethical in everything you do.

Public RelationsKaylin R. StatenMarch 22, 2018Hourglass Omnimediapublic relations, #behindthehourglass, behind the hourglass, kaylin r adkins, kaylin r staten, facebook, ethics, social media, analytics, cambridge analytica

Planning a Wedding: Public Relations Style

Planning a Wedding: Public Relations Style

Planning your own wedding as a public relations professional is both a blessing and a curse. On and before May 13, 2017, my PR skills helped me cultivate #StatenOfOurUnion -- but not without the cost of stress. Learn from my example! Here are five things I learned during the wedding-planning process.

Public Relations, WeddingsKaylin R. StatenMarch 13, 2018Hourglass Omnimedia#statenofourunion, #behindthehourglass, hourglass omnimedia, wedding, wedding planner, wedding planning, fairytale wedding, storybook, vintage, huntington wv, public relations, bridezilla, kaylin r staten, kaylin r adkins

How 2018 Trends Can Help You Create Your Perfect Wedding

How 2018 Trends Can Help You Create Your Perfect Wedding

As we head into 2018's wedding season, many soon-to-be brides will be happy to know that Hourglass Omnimedia is just the place to find the latest trends in 2018 weddings! Our intern LeAnna breaks down the latest trends in color schemes, themes, food, dresses or creative new ideas you’re looking for.

Weddings, Public RelationsKaylin R. StatenMarch 6, 2018Hourglass Omnimediawedding, trends, leanna owens, hourglass omnimedia, behind the hourglass, #behindthehourglass, wedding planning, fairytale wedding, color schemes, themes, food, creative ideas, huntington wv, wedding planner

#LoveNotes from Our Small Business to Yours From #behindthehourglass

#LoveNotes from Our Small Business to Yours From #behindthehourglass

During the month of February, Hourglass Omnimedia posted #lovenotes about the business. See the gallery of images and read this blog to see some of our main loves. Despite the ebbs and flows of the business, there are three main reasons why I love having my own business. Special appearance by our baby muse!

Social Media, Public Relations, Behind the HourglassKaylin R. StatenFebruary 26, 2018Hourglass Omnimedia#lovenotes, #behindthehourglass, hourglass omnimedia, behind the hourglass, business, small business, kaylin r staten, kaylin r adkins, huntington, wv, public relations, social media

Classic Children's Books To Add To Your Child's Brush, Book, Bed Routine

Classic Children's Books To Add To Your Child's Brush, Book, Bed Routine

February is Children’s Dental Health Month and an easy way to teach your child to always brush his or her teeth at night is to make a bedtime routine that’s both easy to follow and fun! As part of the Brush, Book, Bed campaign, our intern LeAnna would like to share with you her favorite childhood stories her own mother used to read to her.

Public RelationsKaylin R. StatenFebruary 22, 2018Hourglass Omnimediabrush book bed, dental health, dental home, cabell county frn, cabell county family resource netwoek, cabell county family resource network, leanna owens, hourglass omnimedia, behind the hourglass, #behindthehourglass, boks, books, reading, children's books, children, brushing teeth

Establish Your Own Dental Home with the Easy-to-Implement Brush, Book, Bed Routine

Establish Your Own Dental Home with the Easy-to-Implement Brush, Book, Bed Routine

Starting your child’s dental health routine from an early age can help him or her develop the necessary skills and habits that will carry over into adulthood and also combat the child’s (and parents’) fear of the dentist. February is National Children’s Dental Health Awareness Month, and the Cabell County Family Resource Network and its partners continue to communicate the importance of children’s dental health.

Public RelationsKaylin R. StatenFebruary 12, 2018Hourglass Omnimediakaylin r adkins, kaylin r staten, brush book bed, cabell county family resource netwoek, cabell county family resource network, public relations, electronic press kits, children, dental home, dental health, cabell county frn, debbie bowyer

Why PRSA Matters to Communications Professionals

Why PRSA Matters to Communications Professionals

Whether you’re a new professional or a seasoned PR pro, joining the National organization and a local Chapter of PRSA has myriad benefits. PRSA gives communications professionals the tools we need so we don’t have to figure out things on our own. Invest in yourself and your career, and it will pay dividends.

Public Relations, Behind the HourglassKaylin R. StatenJanuary 9, 2018Hourglass Omnimediaprsa, public relations, public relations society of america, prsa river cities, communications, behind the hourglass, #behindthehourglass, kaylin r adkins, kaylin r staten, benefits of prsa

Building Your Makeup Arsenal: The Best Beauty Products for #Girlbosses

Building Your Makeup Arsenal: The Best Beauty Products for #Girlbosses

As a PR professional, small business owner, cat mom, wife and all of my other long hosts of titles (I’m beginning to sound like Daenerys Targaryen!), here are my top beauty products that are as essential to my everyday routine as my PR and writing tasks.

Behind the Hourglass, Public RelationsKaylin R. StatenOctober 11, 2017Hourglass Omnimediamakeup, behind the hourglass, #behindthehourglass, hourglass omnimedia, kaylin r staten, kaylin r adkins, behind the scenes, beauty, tipcs, tips, tactics, public relations, products

Top 3 Tips for Professional Press Kits

Top 3 Tips for Professional Press Kits

Press kits can be an effective way to tell your organization’s media relations story without having to devote too much time during a press conference or other event to getting into company’s backgrounds and other information. If you’re a public relations professional — or anyone in a communications field — print and electronic press kits are your best friends.

Public RelationsKaylin R. StatenOctober 11, 2017Hourglass Omnimediabehind the hourglass, #behindthehourglass, kaylin r staten, kaylin r adkins, press kits, public relations, electronic press kits, media relations, print press kit

What “The Legend Of Zelda” Can Teach PR Pros

What “The Legend Of Zelda” Can Teach PR Pros

I also love my public-relations career and recently thought of some ways PR pros could learn from “The Legend of Zelda” and all of its glory. Here are some tips for public relations practitioners, based on “The Legend of Zelda” franchise.

Public Relations, Behind the HourglassKaylin R. StatenOctober 11, 2017Hourglass Omnimedia public relations, kaylin r staten, kaylin r adkins, hourglass omnimedia, behind the hourglass, #behindthehourglass, legend of zelda, tips, pr, ocarina of time, majora's mask, breath of the wild, twilight princess