Posts in Business
Takeaways From My Silver Anvil Awards Judging Experience

I had the distinct honor and privilege to judge international companies’ Public Relations Society of America Silver Anvil Awards entries in New York City. I was one of 144 judges who traveled from all over the nation to judge the 626 entries. (I did not have to judge that many!) I assessed the Research, Planning, Implementation and Evaluation (RPIE) elements for each. Without compromising any detail of any entry, here are trends I saw in the entries I judged.

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Maintaining Healthy and Productive Work Habits -- Even When You Don’t Have The Energy

Here at Hourglass Media, we love feeling productive. We’re at our best when we’re juggling many projects on limited stress and an ultimate caffeine-filled beverage. What happens on those days when we just don’t have it, though? How can you establish healthy and productive work habits on a consistent basis -- no matter your mood? Here are five ways we use #behindthehourglass.

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What You Need For Your Personal Website

As an early adopter of the Internet wave of the 1990s, I never imagined I would someday have my own website. I’m a child of the ‘90s, fully embracing midi .wav files, .gifs, AOL Instant Messenger and bad font choices (Papyrus and Comic Sans, anyone?). Now, we’re almost entering a new decade (*gasp*), and I couldn’t have envisioned the world we now live in: augmented reality, chatbots, foldable touchscreen phones and new advances every day. You may be interested in creating your own website for the first time or are undergoing a personal rebranding. Here are 10 fundamental components to consider for your personal website.

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10 Components to Build Personal Brand

If you want to sell a product or service, advocate for a cause or become an influencer (and monetize on your efforts), honing in on your personal brand will be beneficial by leaps and bounds. Here are 10 essential components to consider when developing your brand or undergoing the rebranding process.

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Elements of A Legacy Brand’s Success

Brands are constantly aspiring for growth, whether it’s sales, consumer outreach, click-through rates or all of the above and more. When legacy brands soak up success, it’s because they know their brand inside and out, and they know what their customers desire and need. They exhibit consistency, niche targeting, clear Calls to Action (CTA) and value-based storytelling. Legacy brands can stay ahead of the curve in the following three ways.

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Five Influential Brands That Have Inspired Hourglass Media

I have been brand-obsessive since I was a child. I donned Disney Princess attire and had to have the latest toys each time a new movie hit theaters. These were the days of “Beauty and the Beast,” “Aladdin” and “The Lion King” -- an entire treasure trove of amazing Disney movies that I still love to this day. Long before I ever saw “Mad Men” and fell into the rabbit hole of a communications career, these campaigns launched my love of branding. Here are five of my favorite brands with a splash of nostalgia.

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Five Behind-The-Scenes Items You Need For Your Company's Brand

A brand is the DNA of your personal image or company. Most of us have a “brand,” so to speak, but it involves more than just an Instagram grid, carefully crafted logo or one highly recognizable campaign. It’s your company’s public identity, but it’s also what happens behind the scenes -- all of those things no one except employees and other internal stakeholders have their hands on and see on a daily basis. While the below is not a comprehensive list, these five elements will help you live your brand every day and structure your goals and objectives accordingly. Here are five key branding elements we use here at Hourglass Media.

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Creating An Inspiration Board to Remember Who You Are

For the past two years, I have created my own inspiration/vision board. In the past, I would put all of the magazine clippings, brand tags, photographs, master list of goals and all other keepsakes in a folder or spread throughout my office. Last year, I craved clarity, so I placed my goals in categories and used items to create flaps that would reveal my set of goals per category. I know, I know. How perfectionistic of me. If you’re interested in creating your own inspiration board, here are some tips to help you get started.

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Maintaining Productivity When You Work From Home

A growing number of Americans work from home. GlobalWorkplaceAnalytics.com estimates that more than 3 percent of workers in the United States opt for at-home positions and self-employment, with that number only to increase within the next decade. The allure of flexible part-time, full-time and freelance work is all the rage, but what is it really like to work from home? Here are six ways to ensure that you maintain your highest levels of productivity while working from home.

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Establishing Hygge Atmospheres At Home and Work

Everyone wants to find the Holy Grail of Happiness. It comes in the form of hygge, pronounced (hoo-ga), a Danish custom of relaxation. It focuses on sight, smell, taste, touch and hearing. You want to focus on experiences at the present moment, rather than fixate on things in the past and future (unless you’re drumming up some nostalgia, which is incredibly hygge-like).

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SMART Objective Setting in the New Year

It’s the start of a New Year, and you’re probably hyper-focused on your goals and objectives for 2019. In today’s world, Return on Investment (ROI) and Return on Expectations (ROE) drive PR professionals and the C-Suite to want to learn more in the Evaluation phase. That’s where SMART objectives come in.In the world of public relations and other industries goals are comprised of SMART objectives, which include: Specific, Measurable, Achievable, Realistic and Timebound.

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#behindthehourglass Highlights from 2018

In many ways, 2018 was the Year of Realizations #behindthehourglass. As our company continues to grow, we learn just as much from missteps as we do from successes. 2018 brought new partnerships and opportunities, as well as learning experiences to continue to build our company. I’m naturally reflective in December and January, so I’ve outlined five Hourglass Media highlights from 2018. There are so many to choose from, but as the sentimental CEO, I narrowed it down to five takeaways to bring into the New Year and beyond.

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Guest Post: Ten Methods to Strengthen Your Small Business' Cyber Security

Computer Security Day is November 30, 2018. In this guest post, Network Engineer Jared Staten provides tips and a list, in no order of importance, compiled to help you understand what you can do to tighten your small business’ online security along with your local area network (LAN).

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What We Are Thankful For As A Business

The season of Thanksgiving is upon us, and we must say, thankfulness is contagious. The end of each year is filled with planning for the upcoming year and reflecting on what happened throughout the current year. We stepped away from planning an exciting 2019 to write a list of what we are thankful for. Reflection is a vital part of our public relations processes and business practices. So, here are 10 reasons we are thankful on this Thanksgiving 2018.

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Support Your Favorite Nonprofit on #GivingTuesday

This time of year, many organizations make their needs known, from donations of canned goods to funds to continue a plethora of programs within service areas across the world. It could get overwhelming to know which one to support. My advice to you? Follow your heart. See which causes fit your personality, values, skill set and life goals.

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Supporting Causes is the Hourglass Way

If you’re a small business owner, you’re most likely in the trenches of daily business tasks, from sales to crafting messaging that will be seen, heard and acted upon by your client base. You may not have time to think about your own corporate social responsibility and how it fits into your business like your well-worn favorite pair of shoes. From the beginning, Hourglass Media has taken on projects that will benefit others in limitless ways, from establishing a good beginning for a child or ensuring the leaders of tomorrow have the insight and skill set they need to become successful in today’s world.

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Supporting Causes Enhances Your Company and Its Culture

From a reputation standpoint, a company wants to be seen and heard as a good corporate citizen. A corporation could host a food drive during the holiday season to help local hungry people in need, host an employee giving campaign for a cause or protect the environment by decreasing its environmental footprint. How can corporate social responsibility benefit your own company?

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